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Medical Optometry America Announces First Regional Practice Agreement

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Blue Bell, PA and Ashburn, VA

Medical Optometry America (MOA) is excited to announce that it has signed an agreement with Associates in Eyecare – Optometrists (AIE) under which AIE will become the nation’s first group of independent optometric practices to adopt the Medical Optometry America Brand.

Medical Optometry America provides a turnkey system for forward thinking optometrists to shift more completely to a sustainable medical model. “Many of us have known for some time that medical eye care is the future
of our profession” notes Dr. Robert Allen, OD, CEO of AIE, “and the state-of-the-art Medical Optometry America System will allow our practices, and thousands more around the country to accelerate this necessary advancement.”

According to CEO Ken Krieg, “Medical Optometry America will provide independent optometrists the ability to participate in building a brand and practice management system that stands for exceptional medical eye care and inspires consumer confidence and demand for those services. In addition, optometry practices that choose to remain independent will now have viable marketing muscle to stay competitive in a fastchanging market”.

The foundation of the Medical Optometry America System is the creation of an education platform that facilitates the adoption of best practice protocols. Under the direction of Medical Optometry America’s Medical Director, Dr. J. James Thimons, OD, Medical Optometry America’s goal is to bring the best practices from an academic and clinical perspective to every Medical Optometry America office. Under Dr. Thimons’ leadership, practices that join Medical Optometry America will have the opportunity to be “Medical Optometry America
Approved,” creating a national brand identifiable to patients, referring Doctors, insurance companies and vendors.

In addition to the recognition as an Medical Optometry America Approved office, AIE practices will also benefit from the patient-centric marketing programs designed to drive consumer awareness and new patient traffic. Rounding out the Medical Optometry America System will be a preferred vendor program that will create value for manufacturers and service providers targeting medical ODs while delivering cost savings to member practices. “We’re excited to be the flagship practice for Medical Optometry America ,” says Dr. Allen. “No doubt the total Medical Optometry America System will position us for the future and enable us to lead the transformation of our profession.”

About Medical Optometry America

Medical Optometry America (MOA) is a marketing and management company created to catalyze change in the optometric profession by providing a turnkey system for forward-thinking optometrists to shift more completely to a sustainable medical model. The first national optometric brand in the country focused on medical eye care, Medical Optometry America provides independent optometrists the opportunity to participate in a brand and practice management system that stands for exceptional medical eye care and inspires consumer confidence and demand for those services. Practices joining the Medical Optometry America System will be positioned for future growth, with the marketing muscle to stay competitive in a rapidly changing environment.

About Associates in Eyecare

With 10 offices and 29 Optometric Doctors, Associates in Eyecare – Optometrists (AIE) ranks in the top 10 among leading independent optometry practices in America and was also ranked number 36 on Vision Monday’s 2019 Top 50 U.S. Optical Retailers report. The AIE team of experienced doctors have served patients in the Northern Virginia and Washington DC areas for over 25 years. They specialize in providing comprehensive vision care including the diagnosis and treatment of a wide array of eye diseases, conditions, and problems. Visit www.aievision.com to learn more.

For more information:
Medical Optometry America: Cheryl McDonald, [email protected]
AIE: Kyle Bigos, [email protected]

Written by Dr. Leslie E. O’Dell

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